We help build
what's next.
Inhouse CX is a product and systems practice. We shape product direction, build the platforms underneath, and stand up the ventures that emerge.
A practice, shaped
as a system.
Each capability holds its own rigour, its own language, and its own outputs. They're most useful when they compound.
Product & Innovation Leadership
Product strategy, commercial framing, and the structural decisions that shape how a company chooses to invest its build capacity.
Systems & Platform Development
Platform architecture for SaaS, AI-enabled, and integration-heavy systems. We design platforms that survive first customers and the jump to production.
Venture Enablement
Shaping the product, the economics, and the operating system of new ventures. From concept through first commercial traction and early portfolio signals.
Ventures we've helped
bring into form.
Each portfolio entry represents a different expression of the practice, a different intersection of product, systems, and venture thinking.
Square One.
Square One is an enterprise platform that governs how organisations use AI: it gives AI, evidence, automation and organisational knowledge one permission-aware, auditable place to live, built on Microsoft 365. Inhouse CX shaped the product direction and built the platform end to end.
Sport Signal.
Sport Signal is a mobile-first platform for real-time fan engagement during live sport, built around commentary as the wedge. Inhouse CX developed the concept, architecture, and full product: a WebSocket-first app spanning live match rooms, commentator ratings, and system-generated engagement prompts.
could be yours.
Inhouse CX builds on over two decades of prior venture building by its founder.
See the track record /Inhouse CX is a Microsoft Solutions Partner in Data & AI and Digital & App Innovation on Azure.
Four shapes of engagement.
We shape engagements around what the work actually needs, not a fixed service menu.
Concept Rigour
A short, sharp engagement to pressure-test a concept or investment thesis, and shape it into a structure worth committing to.
Platform Build
Full architecture and delivery of a platform, from thesis through production-grade systems.
Embedded Leadership
Fractional or embedded product and systems leadership, inside your team, through a defined horizon.
Venture Co-development
Standing up a new venture with Inhouse CX as co-developer. Shared rigour, shared upside.
Notes from the practice.
Not a consultancy.
A practice shaped by what it builds.
One integrated practice
Product, systems, and ventures drawn from a single practice. The work is stronger when the capabilities compound.
Institutional continuity
The practice holds the work, not a single operator. We carry long timelines and institutional rigour.
Inside the system
We work inside delivery, shaping product and technical decisions in real conditions, not from the outside.
Portfolio compounding
Each engagement compounds: into systems, into ventures, into a practice that becomes more valuable over time.
- What does Inhouse CX do?
- Inhouse CX is a product and systems practice. We shape product direction, build the platforms underneath, and co-develop the ventures that emerge, across product leadership, platform development, and venture building.
- What is a product and systems practice?
- A practice that holds product strategy, systems and platform engineering, and venture building under one operating discipline, rather than splitting them across separate firms. The capabilities are strongest when they compound.
- How does Inhouse CX work with clients?
- Inside delivery, not beside it. That means embedded or fractional leadership, hands-on platform builds, and venture co-development where we take a bounded stake, on a defined horizon.
- Where is Inhouse CX based?
- Perth, Australia, working across Australia, APAC, and globally.
Let's build what's next.
If you're shaping a venture, scaling a platform, or looking for a practice to hold long timelines, let's talk.
Start a conversation →